Friday, May 8, 2009

50 YEARS OF MINI AT OXFORD PLANT

Fifty years ago today, the first Mini (pictured below) rolled off the production line at Cowley, now called Plant Oxford.



For the first time in half a century that very car is returning to its birthplace for a celebration of 50 years of production. The Mini Minor, finished in Old English White and carrying the registration number 621 AOK, is at Plant Oxford for the day to mark its birthday in style.

Plant Oxford built 602,817 Minis from 1959 to 1968, before production was moved to Longbridge. Since 2001 more than 1.4 million new MINIs have been built at the production facility and in total, more than six million classic and new MINIs have been sold since the car first went on sale in 1959.

BMW Group member of the Board of Management for Production, Frank-Peter Arndt, was at Oxford today to celebrate with the Plant.

Arndt said: “Anniversaries are always a wonderful opportunity to look back at the past. But on days like today, it’s also good to look to the future. Therefore, our objective is absolutely clear: We are going to continue the success story of MINI and continue to strengthen it.

“Where is MINI going? Where will it be in 10, 20 or even another 50 years’ time? Perhaps it’s rather ambitious to look that far ahead, but one thing is certain, MINI is a brand not only with a great tradition, but also a fantastic future.”

Dr Jürgen Hedrich, Plant Oxford’s managing director, said: “Little did anyone know just how popular Sir Alec Issigonis’s car for the people would be – or that half a century later it would be reborn as the MINI and once again be built in Oxford.

“This is a momentous day in the plant and car’s history. Everyone at the plant is proud to be part of both the heritage and the future of this car.”

Thousands of visitors from across the globe will also be celebrating MINI’s 50th birthday at MINI United, which is being staged at Silverstone from 22-24 May. The festival welcomes MINI owners and non-owners, and the stunning entertainment line-up is sure to attract visitors from right around the world. Paul Weller, Calvin Harris and Twisted Wheel are the entertainment highlights and tickets are priced at just £35 for the full festival weekend. Children under 14 are admitted free. Tickets and further information can be found at www.miniunited.com.
Source:www.press.bmwgroup.com

Don't forget Veloce Publishing will be at MINI United selling MINI related books and more!



*Maximum Mini - "BOOK OF THE MONTH. Jeroen Booij's superb analysis of Mini specials captivated the C&SC office. Simply brilliant." – Classic & Sports Car

No comments:

Post a Comment

Privacy Policy

At master-carz.blogspot.com/, the privacy of our visitors is of extreme importance to us. This privacy policy document outlines the types of personal information is received and collected by master-carz.blogspot.com/ and how it is used. Log Files Like many other Web sites, master-carz.blogspot.com/ makes use of log files. The information inside the log files includes internet protocol ( IP ) addresses, type of browser, Internet Service Provider ( ISP ), date/time stamp, referring/exit pages, and number of clicks to analyze trends, administer the site, track user’s movement around the site, and gather demographic information. IP addresses, and other such information are not linked to any information that is personally identifiable. Cookies and Web Beacons master-carz.blogspot.com/ does use cookies to store information about visitors preferences, record user-specific information on which pages the user access or visit, customize Web page content based on visitors browser type or other information that the visitor sends via their browser. DoubleClick DART Cookie .:: Google, as a third party vendor, uses cookies to serve ads on master-carz.blogspot.com/. .:: Google's use of the DART cookie enables it to serve ads to users based on their visit to master-carz.blogspot.com/ and other sites on the Internet. .:: Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at the following URL - http://www.google.com/privacy_ads.html Some of our advertising partners may use cookies and web beacons on our site. Our advertising partners include .... Google Adsense